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Strategies

Line Shopping

The practice of comparing odds across multiple bookmakers before placing a bet to find the best available price. Even small differences in odds compound into significant profit over time. For example, getting 2.10 instead of 2.00 on hundreds of bets dramatically improves your long-term return. Line shopping is one of the simplest edges available.

Related Strategies Terms

Poisson Distribution
A statistical probability distribution commonly used to model the number of goals, points, or events in a sports match. By estimating the expected average (lambda) of events, the Poisson formula calculates the probability of exactly 0, 1, 2, 3, etc. events occurring. It is the foundation of many football betting models.
Staking Plan
A predefined system that determines how much to bet on each wager based on specific criteria. Common staking plans include flat staking, percentage of bankroll, Kelly Criterion, and level stakes. A disciplined staking plan is essential for long-term profitability and protecting your bankroll from large drawdowns.
Return on Investment (ROI)
A percentage that measures the profitability of your betting relative to the total amount wagered. Formula: ROI = (Total Profit / Total Staked) x 100. For example, if you bet $10,000 total and made $500 profit, your ROI is 5%. A positive ROI indicates long-term profitability. Professional bettors typically achieve 2-10% ROI.
Bankroll Management (BRM)
The discipline of managing your betting funds to maximize long-term profit while minimizing the risk of going broke. Key principles include setting a dedicated bankroll, using consistent unit sizes (typically 1-5% of bankroll per bet), never chasing losses, and adjusting stakes based on bankroll fluctuations.
Unit Size (Unit)
A standardized bet amount used to measure and compare betting performance. One unit typically represents 1-2% of your total bankroll. Using units allows bettors to track performance consistently regardless of the absolute amounts wagered. For example, being up 50 units conveys a clear picture of profitability.
Flat Staking
A staking strategy where the same amount is wagered on every bet, regardless of the odds or perceived edge. For example, always betting 2% of your initial bankroll. Flat staking is simple, limits risk, and is suitable for bettors who are not confident in precisely estimating probabilities.
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